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how we trek together

“Remember we’re not running a short race here”

At Fjällräven, we move forward as a team of trekkers, with a shared purpose to inspire more people to spend time in nature. It is reflected in how we work together, how we make decisions, and how we support each other every day. 

Creating a culture of wellbeing

We strive to create an inclusive workplace where each employee feels a sense of belonging and is empowered to contribute. Our culture is rooted in a shared enthusiasm for what we stand for and in supporting one another as we work toward our common goals. 

trekking together

  • Everyone belongs on the trail

    Nature is accessible to everyone, and we believe our workplace should be too. We work to create fair conditions and an environment where people with different backgrounds and experiences feel welcome. Here, you’re encouraged to take ownership of your development, with the space and trust to grow in your own way.

  • Learning and growing together

    At Fjällräven, we don’t have all the answers. Every day brings new challenges, and we learn by trying, experimenting, and sharing what we know. Curiosity, openness, and collaboration help us improve our work, our products, and how we grow as a team.

  • Sustainability

    Everything we do affects the environment and the people and animals who live in it. We take responsibility by making thoughtful choices- designing durable products, finding better solutions, and reducing our impact. Sustainability guides how we work, make decisions, and shape our business.

come and walk with us

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About Fjällräven

In 1960, Åke Nordin founded Fjällräven in his basement in the town of Örnsköldsvik in northern Sweden. Today the company’s timeless, functional and durable outdoor equipment enjoys a global presence and can be found in over 70 countries.

Fjällräven’s product range comprises outdoor clothing and accessories for men and women as well as backpacks, tents and sleeping bags. As a company, Fjällräven makes every effort to act responsibly towards people, wildlife and the environment and to encourage people to take an interest in outdoor life.

The company is the initiator of two popular outdoor events, Fjällräven Classic and Fjällräven Polar, which attract thousands of participants every year. Fjällräven is part of Fenix Outdoor AB.

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