At Fjällräven, we believe in connecting people to nature through stories that inspire adventure and respect for the outdoors. We’re looking for a Global Influencer Marketing & Talent Manager who shares our passion for sustainability, creativity and community—and who’s ready to grow meaningful relationships with creators, athletes and cultural voices that bring our purpose to life.

ABOUT THE ROLE

As Global Influencer Marketing & Talent Manager, you will help shape and execute Fjällräven’s global influencer and talent strategy. You’ll lead framework, objectives and partnership principles that build brand authority, strengthen relevance within contemporary outdoor and support business growth.

• Help shape and execute Fjällräven’s global influencer and talent strategy, defining key objectives, focus areas and partnership principles.

• Manage the global programme from end to end, including sourcing, outreach, negotiations, contracts, usage rights, activations, content approvals, deliverables, budgets and reporting.

• Translate brand and campaign objectives into clear influencer briefs and effective content strategies.

• Build and nurture relationships with creators, athletes and cultural voices, developing a relevant, long-term talent network across our core activities trekking, mountaineering, biking etc.

• Collaborate with Social, PR, Paid Media, Events, Creative, Legal and regional teams to integrate influencer and talent partnerships into brand, product and campaign storytelling.

• Work closely with local market teams to align on talent selection, activation plans, guidelines and reporting, ensuring global consistency and local relevance.

• Track and analyse performance across campaigns, including reach, engagement, content value, cost efficiency and ROI where measurable. Turn insights into actionable recommendations and share learnings across the organisation.

• Maintain an up-to-date talent database, including contact details, partnership history, campaign results and key insights.

• Stay informed about cultural trends, tools and platform developments, identifying relevant opportunities for partnerships and activations.

• Ensure all influencer and talent activities reflect Fjällräven’s values and mission, prioritising authenticity, transparency and long-term partnership potential.

WHO YOU ARE

• You bring 2–4 years of experience in influencer, talent or ambassador marketing, ideally within outdoor, lifestyle or premium consumer brands.

• You have hands-on experience managing campaigns from planning through execution, including negotiations, contracting, content approvals and reporting.

• You have a university degree in Marketing, Communications or a related field, or equivalent professional experience.

• You bring a strong network of relevant creators, talent representatives and industry contacts.

• You understand how to build authentic, long-term relationships with creators, supported by strong negotiation skills.

• You’re passionate about the outdoors, sustainability and meaningful brand storytelling.

• You balance creativity with structure, translating strategic objectives into practical plans and managing multiple projects with strong organisational skills and attention to detail.

• You work well across functions and markets, bringing a collaborative approach to global and local partnerships.

• You stay curious about culture, emerging talent and the platforms shaping how people connect with brands.

• You are fluent in English, both written and spoken; Swedish or German is a plus.

HOW TO APPLY
If you fit this profile, please apply in English through our application portal. Applications are reviewed on an ongoing basis, and the position may be filled before the closing date. We look forward to receiving your application!