Are you a creative visionary who thrives on crafting thoughtful design and meaningful brand expressions? Do you have a passion for storytelling, design, and global brand building? Fjällräven is looking for an Art Director to shape and drive our creative storytelling across all channels worldwide.

ABOUT THE ROLE

As our new Art Director you will play a key role in shaping and developing our visual direction of the Fjällräven brand globally. You’ll work closely with internal teams and external partners to deliver consistent, high-impact creative across digital, retail, and campaign platforms— making sure our storytelling feels as authentic and timeless as the gear we make.

The position is based in our office in Solna, Stockholm.

WHAT YOU WILL DO

Key Responsibilities:

• Responsible for the concept development and execution of concepts for global brand and product Lifestyle campaigns.
• Guide creative expression across Fjällräven’s marketing channels, including digital, social, print, and in-store.
• Collaborate with cross-functional teams including Product, Marketing, and Retail to ensure a unified brand identity.
• Lead photoshoots and video productions—from moodboarding and casting to on-site art direction and post-production.
• inspire a network of internal and external creatives to produce consistent and impactful storytelling.
• Keep our visual voice clear and consistent, while finding new ways to grow and evolve it—so our brand always feels relevant, inspiring, and true to who we are.
• Work closely with copywriters, strategists, and digital teams to develop multi-platform narratives.
• Support in measuring the impact of creative work and align visual direction with key marketing KPIs.
• Stay ahead of creative trends, tools, and techniques to push the Fjällräven brand forward.

WHO YOU ARE

You’re a hands-on creative with a sharp eye for detail and committed to telling stories through design. You think big but stay grounded, and you know how to bring ideas to life with purpose and craft. You bring a strong creative point of view, thrive in collaborative environments, and are eager to translate our outdoor heritage into visuals that resonate worldwide. 

Required Qualifications:

• Relevant education in Visual/Graphic/Interactive Design or a related field.
• Minimum 7 years of experience in art direction or visual design, ideally within lifestyle, fashion, or outdoor brands.
• Strong portfolio demonstrating campaign work, digital design, and storytelling across channels.
• Proven experience in managing photo and video productions from brief to delivery.
• Excellent visual taste and a deep understanding of branding principles.
• Ability to lead creative projects independently and in collaboration with global teams.
• Fluent in English; Swedish or other languages are a strong advantage.

Furthermore, we believe you:

• Possess excellent design and conceptual thinking.
• Are a natural communicator and team player who builds trust across teams, with strong organizational skills and the ability to manage your time effectively.
• Embrace change and bring a solution-focused mindset.
• You draw inspiration from the outdoors and are dedicated to creating sustainable, meaningful design.

HOW TO APPLY

Apply now by submitting your resume and portfolio through our application portal. Applications are processed on an ongoing basis and the position can be filled prior to closing. We look forward to reading your application!