![Picture of Lisa Ekman](https://images.teamtailor-cdn.com/images/s3/teamtailor-production/square_226-v4/image_uploads/faf81d19-8dc5-4879-85ae-f351e5e41e73/original.png)
Lisa Ekman
Global Commercial Manager – SalesCurrent Location: Solna, SE
Hometown: Stockholm,SE
Languages you Speak: Swedish, English
What is your first memory in nature?
One of my first memories from being out in nature was when I was a girl scout. That was when I had my first night under bare sky in the Swedish woods. There were a lot of mosquitos and it started to rain, but the freedom of being alone and the silence whetted my appetite for the outdoors anyway. However, I have not yet come to appreciate the scout banana (grilled banana with chocolate over an open fire).
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Why did you join Fjällräven?
I joined because of the possibility to combine my previous work skills (commercial analytics) with my passion for the outdoors. For me, it’s a perfect combination to drive the commercial business for Fjällräven and to inspire people to spend more time outside.
How long have you been with Fjällräven?
Since beginning of 2020.
![lisa.jpg lisa.jpg](https://images.teamtailor-cdn.com/images/s3/teamtailor-production/gallery_picture/image_uploads/1c625e89-1961-41a3-8a52-8275ddec31ea/original.jpeg)
What is your favorite part of your job?
I would say it drills down to two things. Firstly, to work with colleagues that all are very engaged in the brand and the business. Secondly, to work with a variety of markets being at different stages when it comes to building the brand. It’s exciting that the brand is globally known, however differently known, and also has a great potential to grow.
What is your favorite outdoor activity?
I’ll do whatever my surroundings enable me to but favorite ones are running, biking, trekking, boating and skiing. I enjoy heading outdoors with friends and family but also appreciate a fair share of solo adventures as well. It is really empowering to go on hiking trips alone. With the right equipment and preparation, I highly recommend it.
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A challenge you are tackling or a skill you are improving.
I have an ambition that I want to be able to crawl properly.
What makes you most proud of your job?
Fjällräven is a pioneer as well as a leader within sustainability with the belief in timeless design, functionality and quality. Being a part of our journey and creating a ripple effect to the rest of the industry makes one proud.